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How Penguin 2.1 Improves Search Results

How Penguin 2.1 Improves Search Results

Posted by W. Scott Cain on October 18, 2013

In the quest to improve search results and clean up the SEO industry, On October 4th, 2013 Penguin 2.1 was implemented by Google. Penguin 2.1 was another iteration of Penguin to devalue sites rankings that perform in unethical link building practices.

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What Is Hummingbird & Why It’s Good For Search

What Is Hummingbird & Why It’s Good For Search

Posted by W. Scott Cain on October 16, 2013

Google has titled this modification Hummingbird, claiming that it is “precise and fast”. Hummingbird was an algorithm modification that focuses on displaying proper results based on a more complex query the user makes. This more complex query stems from the use of mobile devices and voice activated technology such as Siri.

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How To Clean Up Your Link Profile

How To Clean Up Your Link Profile

Posted by scott.cain@integrateditsolutions.com on October 12, 2013

If your site has been penalized or see a negative impact on your rankings, you need to start the recovery process immediately. If your rankings dropped on October 4th it was due to your link profile. Below are several steps you need to take to recover from this mess.

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