Our proven SEO strategies deliver results through several key elements. We create an on-page SEO structure that is technically sound, acquire links from well-trusted and highly-trafficed websites, and produce creative, digital assets and content. Simply put, our SEO works.
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We deliver SEO results that matter, increased traffic and sales. Learn about how our SEO services can transform your business today and get your free SEO consultation.
70-80% of users ignore the paid ads, focusing on the organic results in search results
In today's Online world, it is vital that your website generates relevant traffic organically. We implement many different strategies that drastically improve your website rankings for keywords that matter and drive traffic. At the end of the day, what matters are the leads and closed business and thats the goal we have with our clients. More traffic is only good when it leads to more business.
Prior to initial audits or work, we require a meeting with our clients that covers the goals of the campaign and future growth of the business. We understand that everyone wants to rank #1 for a phrase that will drive a lot of traffic, but in some cases that may not be feasible in a shorter period of time. We create realistic expectations for our clients, while providing excellent services that will deliver results and drive qualified traffic to your website.
SEO is the top driver of traffic to website, beating social by over 300%
Integrated IT Solutions has a proven SEO Audit that is crucial to increasing your site's rankings. Your site may not be ranking well for the appropriate phrases for many different reasons, but before you and start ongoing work and outreach, you need to define areas of fault and fix them immediately. Our audit process is below.
In any ongoing SEO campaign, we provide an SEO audit in the initial phase. The SEO audit is crucial to the success of any SEO campaign. Without performing an audit, we will not be able to make the necessary on-page changes, put in place the proper strategy and discover if your site has had any manual penalties or decreases in rankings due to major algorithm changes. The purpose of the SEO audit is to discover all problem areas of the website from a technical perspective. In addition to all of the on-page changes and recommendations, we perform competitive analysis to get a full understanding of your competitive landscape.
As rudimentary as it sound, ensuring that your site is being properly indexed is vital to your rankings and is often be overlooked. In the early stage of the SEO audit, we run crawl tests to see if there are pages not being indexed or have any crawl issues. Below is a list of deliverables for this phase.
The robots.txt file indicates to Google and other search engines what they are allowed to index. In many cases, companies do not want certain pages to be found online, so they direct Google through robots.txt file what to exclude or induce. In the audit, we pull your robots.txt file and determine where you have decided the search engines should or should not index your site.
SCREAMING FROG SEO SPIDER CRAWL
Screaming Frog SEO Spider is software that crawls your website and distributes the SEO elements in a spreadsheet. In the initial phase we use this tool to verify crawl status and ensure that there are not crawlability errors, if so we indicate them in the spreadsheet and implement the appropriate fixes.
Similar to Screaming Frog SEO Spider, Moz provides a crawl test that provides similar results. We use two sources for the crawlability to confirm that we are using the correct data. Moz Site Crawl provides a spreadsheet with all the key SEO elements organize to assist in the on page changes.
XML SITEMAP ANALYSIS
The XML sitemap is a list of all the pages on your website. Your website needs to have an XML sitemap and you should have this sitemap in your Google Webmaster Tools settings. In the audit, we determine if your website has an XML sitemap and determine the frequency it is generated and submitted to Google and other search engines. Your sitemap needs to have a full index of your website and be properly sent to Google and other search engines weekly. If a sitemap is not present, we create one that automatically is sent weekly.
GOOGLE WEBMASTER TOOLS ANALYSIS
Google Webmaster Tools is an inside look at how Google perceives your website. This tool set, created by Google, allows webmasters and SEOs to make adjustments based on the data they see. Google Webmaster Tools will provide warnings if your site has any issues and is a great way to monitor the site from an SEO perspective.
Keyword Research needs to be performed prior to any changes made on the website. Determining the keyword set requires a lot of information from the client. In the kickoff meeting, we provide a questionnaire that covers demographic, business priorities and other business rules that establish what keywords phrases we need to target and in priority.
CURRENT & COMPETITOR KEYWORDS
We provide a list of current keyword phrases that are on the website as a baseline and to understand the business in more detail. This list is used only as a starting point and does not steer the direction of the research.
We use software, such as SpyFu, that allows us to see what keyword phrases your competition is going after organically and through marketing efforts in paid search campaigns. We pull many lists from these competitors and run search volume and competition level reports.
Since April of 2012, Google has taken a strong stance against over-optimization through content and through link building. It is crucial that we know all previous SEO related work done on your website to ensure that we put in place a plan to recover. We use many different tools that analyze downturn in rankings and traffic during periods that algorithm changes occurred. We can determine what caused your penalty by this evaluation and set forth a plan to recover.
A properly optimized page is the fastest and most cost-effective improvement for SEO
We provide on page optimization services that are executed through immense research and competition. We focus on keyword sets that will drive qualified traffic. We do not focus on driving traffic that will not be valuable or be potential clients or customers. This means that we focus on your business and understand what you do on a granular level so that we can optimize your site in ways that no one else can. Your on page factors will not get you to #1 on Google alone, but along with a well executed content marketing campaign, your on page optimization and markup will be a differentiator from your competition.
Google and Bing follow the same top-down approach to evaluating the relevancy and focus area of a page on your website. We analyze the content and develop an implementation plan that is logical, keyword dense and most importantly properly executed so that your content and on page optimization doesn't get in the way of selling and getting a user to understand your products or services.
All of the key elements that Google and Bing take into consideration need to be consistent. You need to let Google know that the page is about, if they cannot understand it from how your page is structured, or if you are trying to accomplish too much with one page, they will see your page as diluted and hurt your rankings.
Google and Bing ultimately want the user to have a great user experience, and the days of keyword stuffing and over-optimizing have come and gone. Your content needs to be engaging, informative and resourceful. We take your existing content and work closely with you to improve your content and increase engagement on the website. If your users are not engaged and leave your site, your bounce rate and other site measurements hurt your rankings.
How your site is architected from a hierarchy makes a huge difference on how Google and Bing prioritize your content. Our approach to this is to have more flat hierarchy and not try and have too many levels. The deeper the levels of your site, the less impact they have on Google and Bing. What does this mean? This means that we don't create folders and sub folders on your website and categorize your content in that way. We keep it flat, where we can and make sure that more pages have a higher impact on your rankings.
How your site is linked internally makes a difference. Google and Bing will prioritize your content depending on how many entry points (links) there are to that page from your own website. If you only have 1 point of entry for page A, compared to 5 points of entry for page B, Google sees that you are emphasizing page B much more because you are linking to it more.
We review your content and services for your website and prioritize them bases on business objectives. Some services drive more revenue and profit than others, so we need to link internally to those pages more to tell Google and Bing that the content on that page is a higher priority.
43% of searches conducted by users have a local search term.
If you are a business or a restaurant you need to focus on local search phrases to get qualified traffic to the website. Local SEO, in comparison to broad terms without local phrases, is a much less competitive landscape; however it requires a well-planned strategy to ensure great rankings. Local SEO requires that there are references to your business and address, we refer to those links as citations. Local SEO also requires much off-line networking and efforts to gain trust in the community. Your company needs to have many references on other local businesses websites. Similar link acquisition and content marketing tactics work, but need to be highly focused on the region where your business is.
Local SEO is so valuable to many small businesses and is often implemented improperly. National campaigns and local campaigns have to have completely different strategies. At Integrated IT Solutions, our strategy incorporates content marketing, business citations, places optimization and link acquisition. These services provide a well-balanced approach that will increase rankings for those specific phrases that your site so desperately needs to rank for. As all SEO plans that we provide, our specific strategy for your business depends on the competitive nature of the keyword phrases.
As you may know, inbound links to your website from qualified sources will help increase your rankings and is vital to any SEO campaign. With local SEO, citations are also crucial to your rankings. Business citations are references to your business name along with your address phone number and your website. These citations do not have to provide a link to get the value. Search engines can tell how many citations you have and that will help you with your local search and help your business show up for searches near that locale.
INCREASE VISIBILITY WITH GOOGLE MY BUSINESS OPTIMIZATION
Google Places is one of the more effective ways to get your business and website in front of local search users. It is important to have your Google Places listing set up and fully completed. Not only does this information assists in your rankings, many other websites use this data to implement the content on their business listings. At Integrated IT Solutions, we maintain these pages and update them based on new images, descriptions and reviews. These reviews play a part in your rankings as well as your reputation and converting that lead into new business. Google places is also becoming more valuable with mobile search. With mobile users on the go, it is important for Google to provide relevant results based on the users location.
RICH SNIPPETS & SCHEMA MARKUP FOR LOCAL SEO
Schema.org in an HTML markup that tells search engines through meta data specific information about your business that is unique and present it in search results. By adding geographic markup, it allows Google to have more insights about your business and its location, therefore giving your website an upper hand for local phrases. Adding reviews and testimonials through this markup will also be beneficial and SERPS and help increase your organic rankings.
Guest blogging should never be 100% of your link acquisition strategy, however it is a great method to acquire quality links from relevant sites that will drive traffic to your site. Guest blogging, if done properly, can increase your brand awareness and gain more exposure.
SCALABLE LINK BUILDING
Scalable link building is a method of link building that requires a well executed plan to reach a larger audience and provide content, tools, widgets or resources that businesses and individuals will link to or embed on their website. These efforts require a lot of effort, but can have the greatest reward for your rankings as well as new business.
We deliver high domain authority and trust flow links through content marketing, that work.
Link acquisition is the act of acquiring links. At Integrated IT Solutions, our approach and philosophy is completely transparent. We offer link acquisition services that build out your websites link profile and drive relevant traffic. Each industry is different and requires a custom strategy to get the most value out of the services that we provide.