According to The Digital Consumer Study, 63% of consumers use a company’s website to find and engage with businesses. Your website is the first thing prospective customers check before making any important purchasing decision.
Therefore, while creating your website, you need to make sure that you pay attention to website development aspects, starting from appearance to functionality.
Here are some web development tips that will help you create an amazing and user-friendly website.
First, you have to find out what you need your website to do for your web visitors.
For businesses that offer services, the website’s main goal is to educate, build trust, and convert prospective customers into leads. However, the objective of an eCommerce business website would be different.
Also, check whether you need a mobile-friendly website or a responsive site. If you already have an existing website, you can go for a separate mobile-friendly website. You can choose a responsive web design if you are launching a new website for your business.
Integration with backend services like CMS and social media is essential for your website. It’s important to ensure that your website is compatible with multiple browsers and loads properly on major browsers.
Getting the right domain name is crucial. Make sure it is easy to remember and reflects your brand. The perfect combination of SEO, brand identity, and spelling will improve your website’s chances of appearing in search engine results. If your website is easily accessible online, it will help you get more customers.
You need to take into account several factors when deciding the right hosting package. Determine the nature of your website whether it will be media-rich with more images and videos.
Find out whether the hosting provider provides technical support or you can manage with in-house support. Check the security, backup, and other features offered by the hosting provider.
An essential tip to follow during the website development process is creating an appealing and clean design. A clean design helps your customers focus more on your brand and services.
Avoid distracting images and more text on your website. A clean and attractive design provides a great user experience that will encourage your customers to become brand advocates.
Pay attention to the color schemes you use in your web design. Research well to find out the best color options that go with your brand’s tone.
The design of your brand’s logo and its placement on your website is another important consideration. Go for professionally design logos and choose a location on your website that is easily visible to visitors.
A confusing and difficult-to-navigate website can negatively impact the user experience. Conduct a site review as a new visitor to find out the navigation streams that make sense.
Remove unnecessary steps or pages that do not make sense. You can add a sitemap to easily help your visitors navigate the site and search engines to crawl the website.
Make sure your site is simple to use and has all the features that make it easily accessible. Ensure that your product or service information and contact information is displayed.
Check whether social sharing features and subscriber forms are properly integrated on your website. Optimizing the usability of your site is essential to improve customer experience.
As technology is evolving, your website is prone to advanced security risks such as malware, viruses, malicious apps, and hacking threats. Your website must prevent these security breaches from upholding its integrity.
If your website conducts online transactions, you need to look for security measures that protect your customers’ confidential information.
Consider adding SSL certificates to your website to reduce the risk of browser-related threats.
Review whether all these security features are integrated into your site during the website development process. You also need to go for regular security checks or look for a provider that offers website security services.
Keeping up with the latest trends is essential to outpace your competitors and impact your customers. If you want more traffic and engagement on your website, you need to find ways to attract and engage customers.
Cross-platform website development is a good example of attracting more customers to your brand. This ensures a consistent look and feel of your website across various platforms. Make sure your website is open for iterations during the development process and even after post-development.
As many factors need to be considered when creating a business website, you can hire a professional website development company to take care of web design and development. This will help save your time and effort, and you can focus more on other business activities that are critical for your business growth.
A professional website development company like Integrated IT Solutions can help you create an amazing website within your time and budget. They can also provide web hosting, website maintenance, and security services at affordable rates.
If you are looking for professional website development services in Scottsdale, contact Integrated IT Solutions. We are one of Scottsdale’s best website development companies, providing quality web design and development services.