1. Keyword Dense URL
Instead of having useless URLs, focus on inserting proper keywords to describe the page the user and Google is about to view.
2. Relevant Title Tag
Keep your title tags natural, don’t stuff them with just keywords. Relevancy is key, and make sure your title tags are clear and concise.
3. Use H1 For Content Title
Your title needs to be an h1 tag. This content needs to be relevant to the title tag and incorporate the same keyword phrases.
4. Relevant, Supporting H2
Use a subheading to support the page title. This can be more descriptive and have keyword modifiers.
5. Page Overview
Users don’t have a long attention span on the web, know this and create easy-to-read content that is short and concise for an overview.
6. Image Alt Tags
Images are a great way to convey information to a user, however not great for SEO. Use alt tags to incorporate descriptions of the image.
7. Features & Specialties
Break up content with features or differentiating aspects to your product or service. Too much text can be daunting to consumers.
8. Well-Written Content
Search algorithms understand the difference between a well-written web page and a poorly-written one. Make your content engaging, while being well-written.
9. Social Sharing
Social… social…social. Give consumers the ability to share content, but don’t shove it down their throats. If they want to share it, they will.