Before you choose your local SEO company, take one hour to compete the following small business audit to educate yourself about your website and where it needs improvement. The following audit is intended for small business owners, some of these tasks may be considered more advanced. (more…)
Your landing pages for your ad campaign are extremely valuable. Since you are paying for traffic, each dollar you spend needs to generate revenue. If your page is not optimized for the ad, user and service, you can be missing out on lost revenue for you ad campaign. (more…)
Ecommerce SEO is a unique niche in SEO. We have learned over the years that Ecommerce websites need to be treated differently than informational or service based websites. Ecommerce sites we have worked on have skyrocketed in rankings after properly optimizing the product category and product detail pages. (more…)
Integrated IT Solutions provides on page optimization services that are executed through immense research and competition. We focus on keyword sets that will drive qualified traffic. We do not focus on driving traffic that will not be valuable or be potential clients or customers. (more…)
Integrated IT Solutions provides an SEO audit process that goes over all aspects of your website in order to be able to rank well for highly competitive phrases. Our goal is to ensure that your website is structurally sound, has no penalties and is setup for ongoing success.
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Retargeting campaigns are the best way to get a second chance and a first impression. When running a retargeting campaign, when a user leaves your site they will begin to see display advertisements on other sites that they visit that participate in ad networks. This method is highly effective, and inexpensive. (more…)
If you have you a small business, restaurant, law firm or any business that is catered to a local audience, your site needs to be optimized for local phrases that are going to drive qualified traffic to your website. Like all SEO, it starts with your website. (more…)
301 Redirect: A 301 Redirect is a code placed in the .htaccess file that redirects the user from an old page that has been removed or modified to the new location. When a page URL changes and a 301 Redirect is not in place, you will have a 404 error in addition to losing the link equity that the page previously had.
404 Error: A 404 error is a response when a user attempts to go to a page on your website that does not exist. It is wise to design a custom 404 page that is useful to the user to decrease frustration of landing on a page that does’t exist.
Paid search is a low cost advertising platform that can be a huge source of leads, sales and new business. In a paid search campaign the landing page of the ad is often overlooked and can be hurting your bottom line. We put together a wireframe of an effective landing page to visualize how to implement these crucial elements.
Whether you are a small business or a large corporation, your marketing team needs to understand the core of SEO in order to properly optimize their content and capitalize on their outreach efforts. For consulting, our team participates in a discovery period with your business. We take the time to understand what current marketing efforts are taking place so that we can put together the most appropriate plan based on personal and skill-sets.
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Whether your website has had previous SEO work or is currently participating in SEO work, your site may receive an unnatural link warning through Google Webmaster tools. If you receive this or are made aware of this, do not jump to conclusions. Your current SEO company may be ethical and doing SEO the right way. Understand what has been done on the website and make decisions after evaluating the situation. (more…)
