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Local SEO

Home / Local SEO
04Nov

Is SEO Dying? We think it might be.

November 4, 2022 W. Scott Cain Local SEO, SEO 17

As Google continually refines its algorithms, old-fashioned methods of SEO will inevitably fall away. While the “death” of SEO may sound exaggerated, the changes underway in search will make SEO as we know it a thing of the past.

Why Is Traditional SEO Inadequate?

The localizing of search is one of the biggest factors making stodgy old keyword-stuffed SEO blasé, and a central part of that is Google’s Local Pack. This “pack” comprises the section at the top of a search results page that displays the three most popular local results for a user’s query, including their locations on the map. Assuming name, location and contact information is all the searcher needs, many users will feel they don’t have to scroll any further. The ever-increasing focus on local results makes localizing search engine optimization a necessity.

What Is Replacing SEO?

If traditional SEO won’t give your small business the visibility you need any more, what should you be doing instead? Basic strategies include completing your Google My Business Profile and embedding Google Maps on your site’s contact page. Making sure your company is listed in reputable local directories is another way to help Google see you as a trusted local business. While Google makes embedding Maps easy, you may need expert advice to maximize your business profile. Details matter when it comes to establishing both your relevance and reputation. Speaking of details, customer reviews play a role in boosting your local cred, so managing and responding to them is part of local SEO as well.

As a Scottsdale small business owner, you can’t afford not to adjust to the new age of search engine optimization. If you need expert help knowing where to start, contact Integrated IT Solutions.

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12Dec

Top 5 Local Search Ranking Factors and What They Mean

December 12, 2015 W. Scott Cain Local SEO, SEO 28

Business owners who are trying to expand their local reach might start to explore the realm of local SEO rankings. If you’re a member of this category, it’s much more beneficial for you to get started on the right foot from the beginning rather than go through a lengthy period of trial and error. Brush up on the top five local search engine factors and the meanings behind them.

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18Jun

Why Every Small Business Should Use Local SEO

June 18, 2015 W. Scott Cain Local SEO 26

You have probably heard a lot about using SEO to drive traffic to a website. It is one of the best ways to naturally increase the number of visitors who land on your site each day. While you may know of a few different strategies, there is a chance that you have not started to use local SEO as a small business owner. If you are not targeting the people who live in the area where you run your business, you are likely missing out on sales. When you are not making enough sales, it may be difficult to stay afloat and keep the doors open. (more…)

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28Oct

Local SEO Audit Checklist

October 28, 2014 Integrated IT Solutions Infographics, Local SEO 34

Before you choose your local SEO company, take one hour to compete the following small business audit to educate yourself about your website and where it needs improvement.  The following audit is intended for small business owners, some of these tasks may be considered more advanced. (more…)

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14Oct

Phoenix Local SEO

October 14, 2014 Integrated IT Solutions Local SEO 27

LOCAL SEO IN PHOENIX, AZ:

If you have you a small business, restaurant, law firm or any business that is catered to a local audience, your site needs to be optimized for local phrases that are going to drive qualified traffic to your website. Like all SEO, it starts with your website. (more…)

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12Jul

Should I Pick a .com and how will it affect my SEO?

July 12, 2014 W. Scott Cain Local SEO 24
The simple answer is yes, choose a .com top level domain. Country code top level domains are interpreted by Google in a way that tells them this is where your business or organization exists. If you purchase a .fr or .ly domain, Google will think that you operate out of France or Libya.
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06Jul

Local SEO Audit Checklist

July 6, 2014 W. Scott Cain Local SEO 27
Before you choose you local SEO company, take one hour to complete the following small business audit to educate yourself about your website and where it needs improvement. The following audit is intended for small business owners, some of these tasks may be considered more advanced.
Read more