Google Removes Sidebar Ads

Posted by W. Scott Cain on March 10, 2016

Google Removes Sidebar Ads Google has recently changed its search results to remove ads from the right hand sidebar. This has been a widely talked about change and will likely have an impact on ad campaigns moving forward. As the right sidebar ads have played a key function in PPC advertising, many are wondering how … Continue reading Google Removes Sidebar Ads →

How To Properly Optimize Your Landing Page

Posted by Integrated IT Solutions on October 28, 2014

Importance Of A Properly Optimized Landing Page Your landing pages for your ad campaign are extremely valuable. Since you are paying for traffic, each dollar you spend needs to generate revenue. If your page is not optimized for the ad, user and service, you can be missing out on lost revenue for you ad campaign.

What Is Retargeting & Why Should I Do It?

Posted by Integrated IT Solutions on October 18, 2014

Retargeting Campaigns Retargeting campaigns are the best way to get a second chance and a first impression. When running a retargeting campaign, when a user leaves your site they will begin to see display advertisements on other sites that they visit that participate in ad networks. This method is highly effective, and inexpensive.

Paid Search Management

Posted by Integrated IT Solutions on July 28, 2014

Paid Search Management in Phoenix, Arizona Paid Search Is Not A Recommendation, But A Requirement Our paid search methodology focuses on one thing, cost per acquisition. We drive down cost per click and focus on intent driven phrases to bring the most qualified traffic to your site.

Landing Page Optimization Services

Posted by Integrated IT Solutions on February 28, 2014

Paid search is a low cost advertising platform that can be a huge source of leads, sales and new business. In a paid search campaign the landing page of the ad is often overlooked and can be hurting your bottom line. We put together a wireframe of an effective landing page to visualize how to … Continue reading Landing Page Optimization Services →

What Is A Quality Score?

Posted by W. Scott Cain on January 9, 2014

A quality score is a relevancy metric determined by Google that shows how well your campaign is structured for each keyword phrases and dictates how much you will pay per click and where it is positioned by Google in the paid listings. A quality score can often be the difference maker in competitive industries

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