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As an SEO, we follow the same “thought leaders”, everyone watches Moz’s Whiteboard Fridays, comments on their blogs to hear their own voice and get bragging rights in the industry. First, we love Moz – they are always the first to promote positive activities and openly slam bad tactics. I watched a Whiteboard Friday episode that Rand Fishkin put together on April 18, 2014 titled “6 Changes We Always Thought Google Would Make to SEO That They Haven’t Yet” and opened a sore subject with me… Anchor Text.READ MORE
Since Moz.com did a Whiteboard Friday post on the value of links, there has been much discussion around this subject, so we decided to challenge links and all signals and come up with our own conclusion.
We analyzed many of the sites we manage as well as other sites and competitors. We went in with an open mind, hoping for a conclusion of course, but wanted to make sure we were open-minded.READ MORE
Going through a website redesign is a great investment for your business and hopefully it has been built in a way that will increase your on page SEO and assist in your rankings. That being said, many development companies overlook a crucial part of the site launch and the steps missed can be devastating to your websiteREAD MORE
Prior to any writing or posting, you need to understand discover the opportunities and communities. Guest blogging should never be your SEO strategy, it should be a small percentage of your ongoing efforts in that strategy. You first must find these opportunities online, use your industry knowledge and look where people are getting their news and informationREAD MORE
Acquiring links through content marketing is not an easy task, it takes time, creative minds, and thoughtful implementation. Sometimes your company may have great brand mentions online, which is great for your brand. When those mentions pass link equity from the publishers site to yours; its a beautiful thingREAD MORE
Whether you are a small business or a large corporation, your marketing team needs to understand the core of SEO in order to properly optimize their content and capitalize on their outreach efforts. For consulting, our team participates in a discovery period with your business. We take the time to understand what current marketing efforts … Continue reading SEO ConsultingREAD MORE
Whether your website has had previous SEO work or is currently participating in SEO work, your site may receive an unnatural link warning through Google Webmaster tools. If you receive this or are made aware of this, do not jump to conclusions. Your current SEO company may be ethical and doing SEO the right way. … Continue reading Manual Link RemovalREAD MORE
Inbound links are the most important element in the search algorithm. Over the years, there has been much controversy over link building, link schemes, and other unethical and unorthodox methods to increase your site’s rankings. Since April 2012, Google has set a precedent that they will not tolerate unethical link building through buying links or participating in link schemes and other methods to pass page rank to your site in exchange for money.READ MORE
In the quest to improve search results and clean up the SEO industry, On October 4th, 2013 Penguin 2.1 was implemented by Google. Penguin 2.1 was another iteration of Penguin to devalue sites rankings that perform in unethical link building practices.READ MORE
Google has titled this modification Hummingbird, claiming that it is “precise and fast”. Hummingbird was an algorithm modification that focuses on displaying proper results based on a more complex query the user makes. This more complex query stems from the use of mobile devices and voice activated technology such as Siri.READ MORE