More people are using mobile devices to access the Internet than ever before. This means your website needs to be mobile-friendly to keep up with this trend. You can accomplish this by using a responsive web design. To help you understand the importance of this, here are four reasons why using a responsive web design is so essential today.

1. User Experience

Keeping customers happy is good business, so customer experience should be at the top of your list. A responsive web design can help you do this by providing your customers with the content they are looking for in a format that’s easy to access and view.

2. SEO Ranking

To stay in the game these days, your content must be mobile-friendly. With the increase in online activity, search engines tend to be more favorable to websites that are considered mobile-friendly.

3. Cost

It’s more cost-efficient to build one responsive website than it is to manage two different ones. With the money you save by doing this, you may be able to invest in other tools to help you increase your online presence.

4. Flexibility

Changing a responsive website is easier because it automatically updates your desktop and mobile content at the same time. This also helps you to save time and simplify your workflow.

If you need help switching your website to a responsive web design, contact us today. At Integrated IT Solutions, we can answer your questions and help you get started.

Getting customers into your business is a top priority. After all, you can’t keep the doors open if you don’t make sales. That’s why marketing is so important. To get the best results, make sure you’re taking advantage of local search options.

Increase Your Exposure

When you invest in local search, you increase the chances that people close to your business will find you. By using the Google My Business platform, people can easily see you. When they are seeking out a service or product near them, your listing shows that you’re a company nearby that can fulfill their needs. And being higher in more people’s search results drives traffic.

Connect With Local Customers

Another benefit to using a Google My Business listing is the ability to quickly build connections. You can list important contact information like your address, phone number and website. You can also include hours of operation so people know you can solve their needs now. By sharing all the relevant information about your business that customers could need right from the search engine, you increase the chances of winning their attention.

If you need help working local search into your marketing plan, get a team experienced in getting great results for businesses just like yours. Connect with Integrated IT Solutions today and get on a path to growth.

What is SEO?

SEO stands for “Search Engine Optimization.” It refers to the process of improving a site’s visibility for relevant searches. In other words, it is the practice of increasing the quantity and quality of traffic to the website through organic search engine results.

Why Is SEO Important for Hotels?

A hotel SEO refers to the optimization of the hotel’s websites in a manner that attracts more visitors to the website through various search engines such as Google, Yahoo, Bing, etc. Any hotel that has a website, clearly understands how important each visitor is, especially in the current post-lockdown times. More visitors without any advertising indicates better profit margins for the hotels.

In other words, this means, if you want your website to rank on the top results of the Google search every time someone searches for your product or service, you need to work hard on your SEO. This is when Hotel SEO comes into place to improve your search engine rankings and help you drive more visitors organically. SEO is one of the many successful strategies, to win over competitors in the long run.

Various researches have shown that the top result in a Google search gets about 33 percent of clicks. This percentage drops drastically to 17 percent for the second result. At least, 92 percent of people click on the results on the first page. Only, 5 percent of the people click through to the second page of the Google search results.

 

SEO Tips for Hotels

1. Keyword Research

A keyword is a word or a phrase that is used by most people to find a product or service like yours on different search engines like Google, Yahoo, etc.

Keyword research is a process of finding those words or phrases that are classified as keywords. Google is very smart yet, it needs some of those keywords to rank your website on the top results of its search. Without finding relevant keywords for your website, it would only be considered random guessing.

There are three kinds of keywords, you should focus on:

• Primary Keywords: A word or two that describes your page comprehensively. For example, “Scottsdale Hotels.”
• Secondary Keywords: A little less obvious but more specific than primary keywords. For example, “budget Hotels in Scottsdale.”
• Long-tail Keywords: Longer and more specific, almost around 3-5 words. For example, “budget Scottsdale hotels near beach.”

1. Page Titles and Descriptions and URL

• Title Tag: TIt refers to the name of your web page. The title of your web page is read and analyzed by Google to understand what it is all about. So, keywords should be used wisely in the title. You can find the title tag when you search for a query on Google and different search results appear with titles in blue, it is the title tag. Its length should not be more than 50-60 words.
• Meta Description: Meta description refers to the snippets that appear below the title on the search engine result page (SERPs). It should contain a keyword. Meta descriptions should be accurate and attractive enough that forces the one searching, to visit your website. But make sure your meta description has a keyword for it to be read by the search engine.
• SEO-friendly URL: It is always recommended to optimize the URL of each page of the web page. Neither should it be very long nor should it be very short. A good URL should be clear and should contain a keyword but keyword stuffing should be avoided. Apart from this, one important thing to keep in mind is that the words in the URL should be separated by using hyphens instead of underscores. For example, “https://besthotel.com/contact-us”

1. Optimize your Website loading speed

If your webpage takes more than a few seconds to load, almost no one is going to wait for you. Not only this, search engines analyze the loading speed of your web page in consideration as well while assigning a rank to it. So, just don’t try to overlook this factor while working for SEO.

A small thing such as the speed with which your website loads can often become the reason for the success or failure of your web traffic and potential business.

1. Your content should be appealing

Your content is the king. If you are writing content that is useful to people, it can serve as a great advantage for your long-term SEO. But you need to be careful while placing the keywords. Do not ever try to overstuff your content with keywords because if Google detects this, your website can suffer a lot in terms of search engine rankings.

Make sure, your website is up to date and your content is updated regularly. As an add-on, you can create a blog and post regularly over there. Once people start visiting your blog, you can have the advantage of drawing them to your website through the internal link present in your blogs.

1. Make the most use of Google

For all your problems, Google has an answer. I am not talking about Google as a search engine here, but a variety of other things. Google offers a variety of platforms that are completely free to use. If these platforms are used properly, they can help your hotel website to rank on the top results of the search engines.

• Google Search Console: Search Console by Google helps you identify for your website if there are any 404 errors that may be having a negative impact on your site’s SEO. It also helps your website get indexed and get an overview of the vast variety of terms used by people to find your website.
• Google Analytics: Everything you need to know about the users on your website can be known from the Google Analytics web page. It provides the most comprehensive yet detailed analysis of every tiny bit of the information about your users.
• Google My Business (GMB): Google defined this service as, “for businesses and organizations to manage their online presence across Google, including Search and Maps.”Keep your profile updated regularly on the GMB listing. It can help you go a long way in terms of local SEO.

1. Be Consistent and in Sync with the Trend

You need to regularly update your website’s content in order for the Google algorithms to know that you are providing the latest information and are relevant. Keep a close eye on the trends.

If you can manage to be from among the ones who match with the trends, search engines will show your website on the top. Secondly, never undermine the strategy of starting a blog because it is the place where you can put your keywords and generate links to your website and do actual business.

For example, if you regularly post blogs about different places to visit in Scottsdale or traveling hacks and other important stuff about different places and traveling and put relevant keywords to attract more visitors, it is clear that your audience would be the people who like or are planning to travel. You can generate links for your visitors here and help them land on the buying page of your hotel’s website. 

1. Go Local

Don’t worry, going local does not mean you will not be able to find customers from far away places. It just means that you are refining your search results. Instead of being part of only the generic search terms, by going local you become more specific and become part of the long tail keyword group. In this way, there can be more chances of you being shown in the top results of the SERPs.

To mention a few strategies for the same try using the NAP: Name Address and Phone number method. Or your focussed keyword with the name of the city your hotel is present in the title tag, meta description, and the URL of your hotel’s website.

1. Build strong links

Link building refers to the process by which the visitors to your website navigate between different pages. There are two types of links:

• Internal Links: As the name suggests, the links present internally within your website. In other words, the links present on a page of your website that helps to land on other pages of your website.

A well-structured internal link pattern on your website makes it easy for the search engine to understand how different information on your website is interlinked with each other and thereby, it may be helpful to the people. In this way, your linking structure can help you rank better on the search queries.

• External Links: External links or Backlinks refer to the links generated by other websites to your website. The more backlinks your website has, you would be considered more credible by the search engines. Although it might be difficult for the hotel websites to generate strong backlinks, if you are able to do so, it would be paid off by Google by ranking you among the top search results for sure.

1. Be active on Social Media Platforms

This one’s quite simple. Be active on Social Media. Facebook, Instagram, Twitter, LinkedIn, Quora, etc., every social media platform where you find your audience, you need to be actively involved.

Keep your profile updated, post regularly, follow hashtags, create campaigns, run ads, answer questions, do everything possible. Let the people know of your presence.

1. Content Marketing

You are writing great content and are being consistent as well yet you are not able to generate leads. This is often because you have not marketed your content enough. You need to do the marketing for your content like you would do for any physical product. You need to show the world what you have for them.

Secondly, write but write useful content. Don’t just write to rank higher on the search results. Often, it may happen, you rank well due to the SEO practices like keywords and other stuff. But if you don’t provide meaningful content to the people, you will not be able to succeed in the long run.

Conclusion

Due to the pandemic, one of the worst-hit industries has been the hotel and hospitality industry. This is the reason, you need to start working extremely hard to attract more traffic to your website and turning them into potential customers.

If you work hard you will be able to master all the points mentioned above. But don’t forget, Search Engine Optimization is a slow and gradual process. You cannot expect the fruits after a day’s work. However, if you are consistent in your efforts and keep upscaling, you are sure to achieve the desired results.

Don’t try to take shortcuts and buy traffic. Apart from this, let me tell you a fact, organic traffic is always honest and comes with the highest conversion rates.

Just remember, there are so many other points to level up your SEO apart from the ones mentioned here. Whatever you do, be consistent and you will surely see the results of your hard work.

Get in touch with us if you are looking for the #1 SEO Company in Scottsdale.

Did you know SEO has the highest ROI of all the eCommerce marketing strategies? But many eCommerce marketers invest more time and energy with paid marketing and not SEO. That’s because SEO specialists struggle to build high-performing strategies. This ultimate guide on SEO strategies will help you achieve more results.

Ecommerce Keyword Research

Keyword research is the heart of any SEO strategy. Wrong keyword research results in a loss of time and effort. If you want to drive traffic to your website, keyword research is the most crucial step.How to use keyword research to boost your SEO?

• Target keywords with moderate difficulty. This will increase your chance of ranking higher in Google’s SERPs
• Target keywords with more traffic. A more significant number of users are exploring these keywords.
• Factor in buyer intent before shortlisting keywords. Buyer intent means how far along a user is in their decision to buy.

Create more meaningful content

Avoid tiring out your consumers with promotional advertisements. Instead, introduce your brand and product to them through original and meaningful content. Data reveals consuming meaningful content made 68% of consumers feel more positive.

How to use content to boost your SEO?

• Create content with the right keyword density. Google is smart and detects if keyword density is too much without the right context.
• Content helps you to connect with consumers. Using more educational content, you can gain more traffic. Use long-tail keywords such as “best ,” “how to use ” to improve SERPs.
• It helps you create more backlinks and increase the Domain Authority of your website.

Targeted Link Building

Proper high-quality link building is one of SEO’s integral strategies. It helps Google understand that your site is a credible resource for citation. But link building needs to follow white hat SEO practices and should involve no tricks.

How to use link building to boost your SEO?

• Audit all your web pages and interlink them to signal Google that you are the master of your domain.
• Use targeted anchor text to link pages as linking the wrong anchor text yields no results.
• Link relevant pages from your site to high-quality, trusted websites. This will boost your rankings. Also, don’t miss out on removing questionable pages and sites.

Don’t Forget On-Page SEO.

Focusing On-Page SEO is the next step. Identify where to place the keywords. Using on-page SEO helps you appear in other Search Engine Results Page (SERP).

How to use on-page SEO to boost your rankings?

• Use keywords in the URL, H1 title tag, Image alt text, meta title, and meta description beside the main content.
• Create content with instant answers to users’ most searched queries. By doing this, Google will display your content in SERPs.
• Add reviews and ratings to support your credibility. Search engines love user-generated content and help you rank higher in the SERPs.

Pay Attention to Mobile Optimization

As of 2020, 5.15 billion unique users are accessing your website and products via mobile. So, don’t go live without optimizing for mobile. Google prioritizes web performance on smart devices. It is an essential metric while analyzing a website’s search result ranking.

How to use mobile optimization to boost your SEO?

• Make your website responsive. Consider all aspects such as navigation process, account setting, and also checkout process.
• Get your design team to work responsive design for everything. If your designs do not look appealing on small screens, your bounce rate will increase.
• Avoid common mobile optimization mistakes, including blocking JavaScript, CSS, or image files, etc.

Maximize website speed

Google considers site speed as one of the vital signals to rank pages if you are unaware yet. Slower web speeds let search engines crawl fewer pages. This harms your indexation. Your website loading time plays a huge part in ranking and visitor conversion.

How to use website speed to boost your SEO?

• Check your page speed. Determine if your page speed is low and affects user experience.
• Use tools such as Google Page Speed Insights to know your site’s speed. Use this data to understand your bounce rates.
• Include XML sitemap to search console. It is a list of all your website’s URLs that act as a roadmap. Using this information, search engines know what content is available and how to reach it.

Boost Social Media Engagement

If you think social media does not impact SEO, then it’s time to rethink. The links you share on different social platforms increase brand exposure. You can also gain more organic traffic by boosting local search engine optimization.

How to use social media engagement to boost your SEO?

• Optimize your social media profile with the correct information. This will help to rank in search results and gain traction.
• Post quality content to gain loyal followers. In the long run, this will also build your brand community.
• Links from social media posts help Google index your blog/posts. This will lead to more search traffic and improved rankings.

Create Attractive Videos

Google’s internal algorithm cares about video content, and it’s high time you do too. Search engines not only look for text while ranking your website. They also recognize other digital assets. By doing this, search engines analyze what you’re offering to the users.

How to use video content to boost your SEO?

• The user’s attention span is low. So, create micro-videos that help users understand your product in a few seconds.
• Publish video content on sites like YouTube, social media, or even on an OTT service or VOD platform. This will help you earn referral traffic to boost your rankings.
• Add shoppable product videos on your online store. This will attract more visitors as it is more authentic and easier to shop.

Craft Magnetic Featured Snippets

Google considers Featured snippets are important. They appear as “Position #0” above the traditional #1 spot. With featured snippets, you can gain more clicks, which helps with Google’s ranking.

How to use featured snippets to boost your SEO?

• Create content in the form of a Definition Box. Give searchers a direct, concise definition or description.
• Include Tables as part of your content as Google pulls data in the form table.
• Add Ordered List to present items in a specific order as Google tends to use Ordered Lists for queries.

Wrap up

Are you a business in Scottsdale looking to gain more monthly visitors, then start investing in eCommerce SEO today. A simple SEO campaign can result in thousands of extra sales. And it will not take you years to achieve, either.

Follow our guide to stay ahead of your competitors. Still, feeling overwhelmed? Reach out to us, and we will help you out!

 

15 years ago, the word “Market” and “Marketing” had a completely different meaning from today. The world is changing every minute. Technology is climbing a step of progress every day. Technology is taking over the physical aspect of almost everything, including our markets. To keep up with the changing world, our market is also following in the footsteps of advancement. This is why the market is not limited to the physical stores today; instead, all the businesses are going online.

There are thousands of businesses both online and offline today. While there are businesses that understand the vital need to have a blog, some do not. One may avoid understanding the value of SEO blogs, but this will bring no benefit. To survive in this edge cutting market online, a business needs blogs that can attract a lot of traffic and develop a brand value for the business.

Here are some of the benefits to help you understand the importance of blogging for SEO.

1. Improved Visibility

When a person Googles a question, the answer is more than often in the form of a blog. If I wish to understand “the importance of blogging”, I will search the same on Google. To help me with the solution, Google will show me various blogs written on the topic. One blog out of them can be of your website. This is how blogs help in improving the visibility of a website. This will also help the business in building an authentic brand.

2. Fresh and updated content

When someone or something stays without any change or movement for a very long time, we consider it rotten or dead. When a website is not updated in years, Google draws similar assumptions too. Google may believe that the business is dead or closed. Or it would push the website far beyond the reachable pages on the search results.

In case a prospect reaches the website finds the same, they may draw similar conclusions too. An update of information in different sections of a website is mandatory to ensure the prospects know the business is still in the game.

To make sure your website is updated and fresh blogs are the best elements one can use. Changing home page content every couple of years is not ideal. This is where blogging comes into the act and steals the show.

3. Long-tail keyword placement

Long-tail keywords are keywords with four or more words. SEO is overcrowded but not saturated yet. To show up on the top results of Google search, a blog should have the right keywords. If you are a company selling designer bags, the keyword “Designer bags” will not be enough until you are a multi-dollar brand.

Long-tail keywords play a great role in enhancing the search results on Google. Use the keyword “Designer bags in affordable prices”, “Designer bags in West Palm Beach,” etc., instead of just using “designer bags”.

Integrated ITsays, sometimes fitting a long tail keyword in a blog can become clumsy. To mend that situation, make sure the topic is chosen appropriately.

4. Quality blogs promote backlinks

A business that wishes to grow through the help of blogging should always consider quality as a priority. Great quality content is pushed on the top pages by Google farther more than a mediocre blog. Several other websites also pick a great quality blog as a backlink. This way, other websites bring new audiences to your business and gain the profit of authenticity and quality for themselves. This also helps a business in gaining loyal customers and more traffic on the website.

Backlinking is a great way to increase the viewership on a blog. When a blog offers quality and information on a subject that is very rare to find, it makes the prospect stay. It also brings the prospect back again to convert into a client.

5. Increases engagement

This benefit is not assured. This directly depends on the kind of content you are publishing in your blogs. When a prospect randomly ends up reading one of your blogs, they assure your growth. There is a fair chance a prospect who read the blog must have liked it. If they did, they might share it on their social media handles. When their followers see them engaging with your blogs, they will be drawn to your website too.

When a chunk of people come to your website from a reliable source, they end up spending more time and interest on your website. This brings them to your website multiple times to engage with more of your blogs and products.

6. Helpful Information

Most business contemplates blogging because of a particular fear. They fear that information about tires, a hairdryer, a mechanical motor, a toothpaste, or whatever their product or service may be will be of no use to anyone. The fact is, someone out there is looking for information on the products and services you are offering. The only way to reach out to them is through blogging. Provide the needed information. Provide the facility of information to bond with your prospects. Integrated IT solutions believes this is one of the most authentic and organic ways of building a bond with the audience.

7. Helps in attracting quality and targeted client base

Right marketing attracts the right customers. Internet is filled with business. To attract customers, a business has to pay special attention to their blogs. Blogs are the best way for a business and a website to interact with its customers. When a blog is written with quality and for a specific audience base, the audience is attracted. This brings quality and target clients for the business.

For example, I own a hotel chain that has one of its hotels in Scottsdale. To gather more attention from guests, my blogs should target the whereabouts, local markets, lifestyle, local restaurants, attractions, and similar West Palm Beach topics. With this, the people with even the slightest interest in visiting Scottsdalewill know of the hotel and want to book it.

8. More time to spend

When a prospect visits a website, they are always looking for something interesting. Your products and services may be interesting enough, but hundreds of more businesses offer the same. But when you have interesting blogs on your website, a prospect will be forced to read them. The prospect will then read a few more blogs on your website. This will keep the prospect on your website for longer. The more time the prospect will spend on your website, the more they will be drawn towards your brand. This intern will give you the needed branding as well as clients.

9. More pages, more trust

Google always promotes websites that are trusted and authentic. To have authenticity, a website needs to have more and more content and content pages available. This does not mean overcrowding the websites. This implies creating more pages in the form of blogs to have an authentic identity in the records of Google.

10. Helps you in building a strategy for growth

It is essential to have a strategy to grow on Internet as a business and a website. Blogs are needed to first and execute the plan. This is one of the finest means of organic growth strategy implementation with social media or SEO.

With more blogs, a website will have more space to induce the website with many keywords. This will increase the chances of ranking high on the search results for the website. This thus helps in the strategy of growth.

Search Engine Optimization is an inevitable part of digital marketing. It helps you get above your competitors and rank higher on search engines. But some myths never let you move forward.

While most myths are harmless, we can’t say the same for SEO myths. They mislead people into wasting their time and resources on things of less importance.

You cannot make guarantees with SEO because it’s not an overnight game. You need consistency and multiple strategies to achieve your goals and improve your rankings.

However, don’t let these seven myths misguide you and stop you from doing what’s important.

SEO is dead

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Out of all the myths, this one is the most common. Social media platforms, emails, and abundant marketing techniques have created more opportunities to establish and promote a business online. However, Google remains irreplaceable.

If you live in ScottsDale and need to look for historical places, the first thing you’ll do is Google it. These simple things remind us that SEO is important for our everyday life not just for businesses.

Over 40,000 search queries happen every second, and Google accurately presents an answer to each search query. It does that with an appropriate website that has the answer to their question. This has been possible only because of SEO.

A statement like ‘SEO is dead’ only comes up when your techniques and efforts are not working well. That’s because the algorithm keeps changing, and so your techniques also need to evolve. Instead of re-thinking if your SEO efforts are worth it, try to formulate a better strategy based on data and audience insights.

As long as the internet is alive, there’s no scope for them to die soon.

You only need content for SEO

Content is vital for SEO, but it’s not the only thing that matters when you want to improve your rankings and get into the search engine’s good graces. Long-form content helps add value to the user and builds authority, so it’s an essential part of your website, but you cannot rely on it solely.

High-quality content is required to give some context to the users, use some keywords to enhance searchability, and communicate the intended message.

Many other factors contribute to a good search engine ranking apart from content like:

• Internal and external authority links
• Keyword research and usage
• User intent and experience
• Optimized multimedia
• Keyword-rich tags and descriptions
• Loading speed and device compatibility

A combination of all these things and high-quality content that addresses your audience’s problems and provides value is essential for SEO. Don’t let ‘content is king’ misguide you. It’s necessary, but not the only aspect for high rankings.

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SEO is only a one-time thing

SEO requires a long-term investment because there are so many opportunities to enhance your score and improve your rankings that it’s impossible to exhaust them all in one go.

SEO experts charge a retainer fee and not a one-time fee because they need to work regularly. If you implement your SEO strategy and leave it for a while, you’ll see your rankings slowly dropping off.

Why does this happen?

• Lack of fresh content
• Competitor acquiring a higher ranking
• Problems with broken links and outdated plugins
• Not enough build-up backlinks

These are some reasons why SEO needs to be a regular practice with updates and audits.

There are never too many links. You can use thousands of keyword combinations on your website, and you still wouldn’t run out. It’s an evolving process and requires consistency.

You don’t need to focus on keyword research

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This is one of the most popular myths in the digital world, and it’s shocking because keywords form the center of SEO. Ignoring keyword research can mislead you into optimizing your content for the wrong keywords, not relevant to your user.

Use research to identify keywords with high search intent for your niche and industry to optimize your website. These keywords will be used in the content, meta tags, meta descriptions, image alt text, and URL. It also helps in Local SEO, when you want to rank high for a specific location, like Scottsdale for instance.

Without adequate keyword research, creating content will not show results. It needs to be optimized for what your audience is most likely to search for to land on your website.

Paid ads can increase organic ranking

Paid and organic have a very fine line between them, and various factors influence the two of them individually. There’s no evidence that running PPC ads on Google can improve organic ranking, although it may appear like it.

There’s no doubt that PPC is good for SEO. You can target keywords much better and test various campaigns to see what’s working with your audience. If you have a primary keyword as ‘Integrated IT Solutions,’ you can use multiple variations and target much better. It can increase clicks and conversion, but it can never directly impact your organic search ranking.

Paid ads can, however, boost the number of organic click-through-rate. When you search for a website directly, you see two options- the sponsored website link and the organic one. The user is likely to click the organic link first. This happens because of user intent and results in an increase of the organic CTR, but never the rankings.

Speed is not important for SEO

Let’s say a brand, Integrated IT Solutions, builds an excellent website with a great user experience, awesome content, and optimized SEO pages. However, their website takes ages to load, barring the user from accessing the content.

What will this do? They will bounce right off and go to the website of a competitor who has a fast load speed.

Speed holds a lot of importance in the digital world, and it’s important because of these reasons:

• It improves the ranking of your website
• Reduces the bounce rate by users
• Faster sites are easier to crawl by the search engines
• Speed= higher conversion rate

Most of all, your website needs to have a fast loading speed on mobile.

The faster your speed, the better rankings it can get.

SEO is all about ranking high

SEO can improve your rankings and help your website acquire a higher place on the search engine result page, but it’s not just about that.

More than rankings, traffic is a more significant factor that can help get more eyes to your website and convert more visitors into customers. It’s possible that if a website is ranking on number 1, then the website on number 2 gets more traffic. This may be because their content is more in-depth or ranking for more than one keyword.

Other things like improving your website’s hygiene, driving traffic, increasing revenue, and conversions are also some things you need to focus on to reap all the benefits SEO offers.

Conclusion

There are many myths about SEO out there, but these are some of the most common ones you need to avoid. Before you believe in anything people say about SEO, make sure they have data to back up their claim.

Use these myths as a guiding factor to not let baseless assumptions misguide you. Use your actionable knowledge and experiences to leverage SEO and boost your rankings and drive more traffic.

Let results and data replace assumptions when it comes to the internet!

Artificial Intelligence (AI) is affording great advantages for businesses around the world. But there is one field where its performance eclipses that in others: Web design.

Here we examine seven ways how AI is transforming web design in Scottsdale and elsewhere.

 

1) Generating Unique Web Designs

Web design has traditionally been the work of web designers. But new iterations of AI are so advanced that they can create entire websites on their own.

They even have a name: Artificial Design Intelligence (ADI).

Such tools will ask the user several questions to understand their requirements. It will then create a website using pre-existing layouts, images, and font options. The coolest part is that no two designs will look the same.

Moreover, the user will have many options to personalize the website. In simple terms, anyone wishing to have a website can have it. Wix, Squarespace, and Bookmark are some popular brands using ADIs to build websites.

As for AI taking over the world (wide web), Integrated IT Solutions say the ADI will not replace designers. Instead, it will only be a tool to expedite the evolution of website design around the world.

 

2) Revolutionizing the Chatbot Softwares

Gone are the days of shallow chatbots. The new generation of chatbots is revolutionizing web development. Powered by Natural Language Processing (NLP), they can communicate effectively with humans.

 

Why chatbots?

They reduce the steps needed to achieve a goal on a website. For example, it can be frustrating to buy a shirt online. You have to go to a section, then a segment, and then tick a few filters. Phew! A chatbot fixes the commotion. You have to ask in words or voice, and the chatbot will take you through the selection process. Also, chatbots on a website make it more alive, more responsive. Such customer response is worth its weight in gold.

Extra: Chatbots powered by AI will save businesses around $8 billion by 2022. They will also handle 85% of customer interactions across the web. (And we would be thinking we are talking to a human being!)

 

3) Delivering Advanced Recommendations

 

If you have a Netflix account, you might have seen it recommending shows similar to what you watched. That is AI in action. Just like Netflix, many companies use AI on their web design to enhance user experience.

Such AI analyses social proof — patterns in human preferences across the web — to predict what we might do next.

Even at the current level of technology, they make pretty precise calculations. 80% of content consumed on Netflix are recommendations. Similar is the case with AI-enabled e-commerce websites.

AI on such websites, and mobile applications make e-shopping a personalized experience. As you make purchases online, AI will learn about your purchasing decisions. It will then show you products that might pique your interest. It will also remind you to buy regularly-bought products like groceries or vegetables.

 

4) Helping Web Designers to Produce Prototype Websites

As already mentioned, AI will not supersede humans in website design and development. Demand for competent web designers and developers will not dwindle. However, it is safe to say that a lot of the mundane tasks associated with web development will go to the AI.

Designers at the Integrated IT Solutions use AI to make prototype websites. They then use their genius to weave functionality and aesthetics on these prototypes. The result is a superb product built at the confluence of human-machine capabilities.

Another great advantage AI affords us is the elimination of below-average web designs. You see, human designers do not always do a great job. Sometimes, they mess up. ADI, on the other hand, learns from millions of designs and their combinations.

The prototype websites they make are almost always above-average in standards. They will, however, have a standardized UI and UX.

 

5) Providing Advanced Website Performance Data

Another excellent way AI helps web developers is by checking how well a website performs.

Such data is important for several reasons:

1. A) Most customers (75%) measure the trustworthiness of a business by its web design.
2. B) Bounce rate is high (38%) for websites with poor design.
3. C) A visitor to a website takes only 0.5 seconds to form an opinion about it.

These harsh realities weigh heavily on a web developer. Moreover, new websites have their fair share of bugs in the initial stages of their existence.

While the AI may be lacking in creativity, website diagnosis is a field they excel in. Designers in Scottsdale use them to test web-page behaviour, visual code, and aesthetics.

AI has become so good at testing new websites that they are chipping away at the relevance of A/B testing.

 

6) Increasing the Accessibility for People with Disabilities

People with Disabilities (PwDs) have benefited greatly from AI in web development. This new technology is making the web more accessible to this section of society. Let us explore the new paths the AI is clearing for the PwD.

1) Image recognition

Back in 2016, Facebook launched a revolutionary AI tool that could describe pictures. It used machine learning and neural networks to recognize and describe photos. It changed the way millions of visually-impaired individuals experienced photos on their newsfeed.

2) Making learning simpler

AI tools capable of making summaries are another groundbreaking technology. Though still in their infancy, they make decently accurate summaries. Imagine what a boon it would be for people with learning disabilities.

3) Translation on the fly

Many websites already offer real-time translations of content into the user’s native tongue. They unlock the knowledge on the web for those who do not know mainstream languages.

 

7) Setting New Benchmarks

AI for web design and development is just starting. At least, that is what these developments show us. The use of phones with voice assistants might make voice interfaces the new normal.

Ultrafast AI might make interaction with a website a user-by-user experience. That is, no two persons will see/hear/feel a website the same.

Chatbots might become so advanced that we might mistake them for humans. In aesthetics and functionality, ADI might set new benchmarks. Instead of the average, they might become extraordinary.

The sheer number and complexity of AI platforms might force web design into a state of flux. What we as a generation are seeing is an extraordinary technology taking its baby steps. And, boy, oh boy, this is truly exciting!

Are you looking for a website designer in Scottsdale?

Get in touch with us our expert designer now!

According to The Digital Consumer Study, 63% of consumers use a company’s website to find and engage with businesses. Your website is the first thing prospective customers check before making any important purchasing decision.

Therefore, while creating your website, you need to make sure that you pay attention to website development aspects, starting from appearance to functionality.

Here are some web development tips that will help you create an amazing and user-friendly website.

 

1. Decide About the Type of Website You Need

First, you have to find out what you need your website to do for your web visitors.

For businesses that offer services, the website’s main goal is to educate, build trust, and convert prospective customers into leads. However, the objective of an eCommerce business website would be different.

Also, check whether you need a mobile-friendly website or a responsive site. If you already have an existing website, you can go for a separate mobile-friendly website. You can choose a responsive web design if you are launching a new website for your business.

Integration with backend services like CMS and social media is essential for your website. It’s important to ensure that your website is compatible with multiple browsers and loads properly on major browsers.

 

2. Choose a Great Domain Name and Host

Getting the right domain name is crucial. Make sure it is easy to remember and reflects your brand. The perfect combination of SEO, brand identity, and spelling will improve your website’s chances of appearing in search engine results. If your website is easily accessible online, it will help you get more customers.

You need to take into account several factors when deciding the right hosting package. Determine the nature of your website whether it will be media-rich with more images and videos.

Find out whether the hosting provider provides technical support or you can manage with in-house support. Check the security, backup, and other features offered by the hosting provider.

 

3. Have a Clean and Appealing Design

 

An essential tip to follow during the website development process is creating an appealing and clean design. A clean design helps your customers focus more on your brand and services.

Avoid distracting images and more text on your website. A clean and attractive design provides a great user experience that will encourage your customers to become brand advocates.

Pay attention to the color schemes you use in your web design. Research well to find out the best color options that go with your brand’s tone.

The design of your brand’s logo and its placement on your website is another important consideration. Go for professionally design logos and choose a location on your website that is easily visible to visitors.

 

4. Make Sure Your Website Is Easy to Navigate and Use

A confusing and difficult-to-navigate website can negatively impact the user experience. Conduct a site review as a new visitor to find out the navigation streams that make sense.

Remove unnecessary steps or pages that do not make sense. You can add a sitemap to easily help your visitors navigate the site and search engines to crawl the website.

Make sure your site is simple to use and has all the features that make it easily accessible. Ensure that your product or service information and contact information is displayed.

Check whether social sharing features and subscriber forms are properly integrated on your website. Optimizing the usability of your site is essential to improve customer experience.

 

5. Review the Security Features of Your Website

As technology is evolving, your website is prone to advanced security risks such as malware, viruses, malicious apps, and hacking threats. Your website must prevent these security breaches from upholding its integrity.

If your website conducts online transactions, you need to look for security measures that protect your customers’ confidential information.

Consider adding SSL certificates to your website to reduce the risk of browser-related threats.

Review whether all these security features are integrated into your site during the website development process. You also need to go for regular security checks or look for a provider that offers website security services.

 

6. Keep up with the Latest Trends

Keeping up with the latest trends is essential to outpace your competitors and impact your customers. If you want more traffic and engagement on your website, you need to find ways to attract and engage customers.

Cross-platform website development is a good example of attracting more customers to your brand. This ensures a consistent look and feel of your website across various platforms. Make sure your website is open for iterations during the development process and even after post-development.

 

7. Hire a Professional Website Development Company

As many factors need to be considered when creating a business website, you can hire a professional website development company to take care of web design and development. This will help save your time and effort, and you can focus more on other business activities that are critical for your business growth.

A professional website development company like Integrated IT Solutions can help you create an amazing website within your time and budget. They can also provide web hosting, website maintenance, and security services at affordable rates.

If you are looking for professional website development services in Scottsdale, contact Integrated IT Solutions. We are one of Scottsdale’s best website development companies, providing quality web design and development services.

Importance of Web Design

1) Looks, Matter

What is the first thing people notice while visiting your site? Your FAQ section? No, right? It’s how attractive your site looks. Most people are attuned to judge your business in the first few seconds of looking at your site.

As a company, you only have those few precious seconds to grab their attention. The more time you keep your audience in your site, the more the chances for them to check out the services/products you offer.

 

2) Good Web Design Increases Credibility

A well-designed website signals trust to the visitors. If your site looks like it was last updated in 2010, people will, indeed, suspect it for a scam.

Assume that a visitor to your site wants to check out your business in person. He scrolls down your site, hoping to find a physical address. Voila! He finds out Google Maps integrated with your site and your business address marked. Now, chances are high for the person to visit you anytime soon.

 

3) Our Designs Are Optimized For Mobiles

Let’s accept it. It’s in 2020. People prefer handsets over desktops for day-to-day online searches. Nearly 85% of participants of research said that a company’s mobile website should be on par with its desktop website. Since Google had tweaked its algorithm to give preference to sites that look good on smartphone screens, it is wise to design your website mobile-ready.

The first thing you need to concentrate while designing a mobile-friendly site is its readability. If a searcher has to squint eyes to read the text on your mobile site, you must redesign it.

Second, comes the navigation; the buttons should be big enough for a user to tap it with one finger. Last but not least, your mobile site should function fluidly, Zero hiccups, period.

 

4) Brand Creation

Good design has consistency. When consistency is there on your site, your company is on the path of becoming a brand. There must be uniformity across your site in fonts, colour combinations, layouts, brand identity elements and the like.

Your Scottsdale web designer should know about colour psychology. There is a reason why most of the leading banks choose blue as their primary colour and top food companies choose red as their main colour. At the same time, blue instils trust among customers, red triggers appetite and hunger.

5) Makes Your Site Navigable

 

If your site is cluttered and unsorted, it is going to drive away your visitors as soon as they land on it. Keeping your website content organized and categorized makes a searcher’s job a lot easier. This way, the searcher will engage with your site.

The more time a searcher spends time on your site, the higher the chances for a conversion. You can have a lot of content on your site and still keep it clean and minimalistic. It all depends on your web designer’s conception.

 

6) Improves Search Engine Optimization (SEO)

Most people read web pages from left to the right. Therefore, it is advisable to place the most important details of the site in the upper left area.

A designer who recognizes the relationship between SEO and a good design will always use visible areas such as the upper left area for important details. Because it is going to improve the SEO as search engines like Google have to crawl your site to know what it is all about.

Are you looking for the top-rated web design company in Scottsdale, AZ? Contact us now!

Why Are We The Best In Website Designing In Scottsdale?

 

1) We Create Stunning Websites, Every Single Time

At Integrated IT Solutions, we don’t create jaw-dropping websites now and then. Rather, it is our habit to make stunning websites. All the websites we make are thoughtfully designed and elegantly put in place without compromising the functionality.

Our designing heads in Scottsdale, AZ have no time to tolerate cumbersome layout, cluttered menus, eyesore design or anything of that sort. Hence, they only recruit those who know the design language like the palm of their hands. With us, no two projects are the same.

 

2) We Listen To You

We may be the experts in web design in Scottsdale. But that does not mean that we will autocratically implement our ideas on your website. As a business owner, you might have inspirations for your website, and perhaps even references.

We respect your ambitions and will give utmost preference to your ideas. However, if your idea(s) does/do not contribute to the intended result, we won’t be beating around the bush. We will explain to you how your ideas are not in harmony with the desired result.

 

3) We Respect Deadlines

We understand the importance of meeting deadlines. As a company, before we start working on a project, we set a deadline that is achievable and acceptable. We fix a deadline upon careful consideration of the expectations and aspirations of a client.

We do not make unrealistic promises and always stand by our words. However, if a client wants us to incorporate a few changes to the site midway, we may need more time in achieving the expectations.

 

4) We Are Transparent 

We don’t just need your business, but we need you as well. We strive to create a relationship with our clients. We will not make false promises to make you sign up for our services. Once you are in, we will keep you posted on the progress of the site.

As a client, you will have the full liberty to ask us about the project status at regular intervals. In case if we are unable to create what you ask for, which is, an impossible phenomenon, we will not mince words.

 

5) We Create Personalized Strategies

We do not subscribe to the one-size-fits-all approach. Rather, we devise different strategies for different companies depending on their needs and aspirations.

A proven strategy for a client may turn into an utter failure for another client if we don’t tweak it as per the new needs.

To achieve an intended result, we brainstorm for the perfect set of strategies to be used for a project.

 

6) We Deliver Real Conversions, Real Results

From the success of the projects we did, we proudly say that we deliver real results. Our SEO friendly web design strategies helped a slew of companies increase their conversions by multiple folds. We achieve this by enhancing the user experience and engagement on a website.

We keep an eye on the developments of the industry and adopt the latest trends to stay relevant in the game. An example of our adaptability is our preference for mobile-friendly websites.

Drop your details here to get a free consultation from our web design experts in Scottsdale, AZ.

Types of Website Design Services We Offer

 

1) Ecommerce Web Design

Ecommerce web design is a whole new ballgame. But we have mastered it. The e-commerce sites we have developed are robust, agile and customized.

Streamlined checkout, custom product pages, product filters, ERP integration, landing pages, BOGOs, promotional tools, sales funnels — you name it, we have it.

You can easily manage the content of your eCommerce site using the Content Management System (CMS). Adding/removing pages, products, blog posts will be a breeze using the CMS.

 

2) Responsive Web Design

 

We create websites that look equally good across all devices. The responsive websites we create intelligently adjust themselves for different screen sizes and viewports.

Resizing, enlarging and shrinking are all done automatically based on a device for the best viewing experience. Elements such as menus, text, images, layouts and video players automatically adjust themselves as per the visitor’s screen size and orientation.

 

3) CMS Development

 

Gone are the days where you need a dedicated team to update the information on your website frequently. With CMS in place, content authoring and publishing have become a lot easier.

Even users who are unfamiliar with the technicalities of content management can create a content-enriched website, thanks to the user-friendliness of the CMS apps we create. The CMS apps we create will be in harmony with your business goals for a seamless workflow.

 

4) Corporate Web Design

Every corporate website Integrated IT Solutions creates a primary goal: To tell the audience why your company matters for them. It is a place where we tell the audience your whole story. The website will always be audience-centric.

Our ultimate goal is to convert your company into a brand among your target audience. We can even arm up your corporate website with selected eCommerce capabilities to suit your needs.

You can easily incorporate features such as dealer locator and dealer dashboard into your website.

Are you looking for the best web design agency in Scottsdale, AZ? Then, you are in the right place. Call us at (480) 462-1502

1. Build Trust
   Whether your sell products, services or both, accurate descriptions and images allow you to build trust with your current and potential customers and clients. Your reliability and attention to detail positions you as a trusted resource and business. If you provide an incorrect telephone number or image or fail to indicate that a product sold out, a customer’s negative experience can affect their trust in you.  See how Rhino Fat Tire Scooters builds trust on their website.
2. Establish Authority
   Domain authority describes a website’s relevance for a certain subject area or industry. This relevance directly impacts its search engine ranking. No matter your subject area or industry, you can establish authority in the following ways: by tailoring your content to your target audiences, delivering it in various length formats such as tweets and blogs, and including the keywords that your audiences use in searches. With time, you’ll establish your domain authority.
3. Increase Traffic
   Up-to-date content translates to trust and domain authority, which in turn translates to an increase in website traffic. Stay on top of communicating your story, products and services, and you can expect to boost your visibility and business. Describing new services and products as well as writing value-added posts and blogs that contain keywords and links, can give you traction in the online world. Many digital marketing specialists work with their clients on a content strategy and calendar to ensure that content stays fresh and compelling. While removing that discontinued product from your retail website may not be high on your priority list, these three reasons might convince you otherwise. No matter your subject area or industry, up-to-date content is critical to your business success.