How to Conduct a Post-Panda Content Audit

Posted by W. Scott Cain on February 20, 2016

If your business has a website, you have probably heard something about the importance of content and search engine optimization, or SEO. Content includes all the words, images and videos on your site. This definition may be expanded to include your site’s metadata, which is usually invisible to human visitors but is indexed by search … Continue reading How to Conduct a Post-Panda Content Audit →

The Top 5 Ways to Increase Your WordPress Site Speed

Posted by W. Scott Cain on February 18, 2016

The free, open-source software WordPress is one of the most popular blogging publishing systems online. If you maintain a blog or webpage, the chances are good that it runs on WordPress architecture. Not all WordPress installations are created equal, however. Some pages can be much slower than others, to the detriment of your users. For … Continue reading The Top 5 Ways to Increase Your WordPress Site Speed →

Leave No Stone Unturned With These Keyword Research Tools

Posted by W. Scott Cain on January 22, 2016

By now most people are familiar with Twitter and users’ regular use of hashtags. Keywords can gleaned from these conversations by searching for a hashtag and checking out the discussions that surround the phrase. For example, a company that sells DJ services in Arizona might look at #AZwedding to see what kinds of topics people who are looking for wedding music are asking about.

Avoid These 5 SEO Rookie Mistakes

Posted by W. Scott Cain on January 21, 2016

Everyone is a beginner at everything at some point, and learning about SEO is no exception. Few people come into the world of listings placement with advanced knowledge of the subject, and as such, there is a learning curve involved. Fortunately, by applying yourself to acquiring skills and learning from mistakes, expertise in SEO can … Continue reading Avoid These 5 SEO Rookie Mistakes →

Check Your Crystal Ball for 2016 SEO Trends

Posted by W. Scott Cain on January 10, 2016

Change is inevitable, especially in the SEO realm, so it may be impossible to predict what will happen in the coming year. That won’t stop us, though. We’ve consulted with the oracle and suggest these trends might show up in force in 2016.

Link Building for SEO Requires Manual Labor

Posted by W. Scott Cain on January 2, 2016

Most business owners have attended networking sessions where executives or professionals meet each other to learn how they can collaborate to benefit both businesses. Link building on a website relies on a similar approach. The process by which you can tie your website to others’ sites and vice versa is networking in the online world, … Continue reading Link Building for SEO Requires Manual Labor →

Fresh Content Shouldn’t Be Faked

Posted by W. Scott Cain on December 31, 2015

You’ve heard it time and again when learning ways to increase your website’s SEO: Fresh content equals higher rankings. However, you may have wondered if this was true and if so, how much of a boost would you expect to see. Researchers have experimented with content posting dates to see what the effects of more … Continue reading Fresh Content Shouldn’t Be Faked →

5 Digital Marketing Trends for 2016

Posted by W. Scott Cain on December 28, 2015

As the attention given to traditional television advertising dwindles, the opportunities for businesses to make money online has increased. Each year, new innovations create ways for companies to get their marketing efforts in front of consumers, and 2016 will continue that trend. We’ve checked out some of the most intriguing options and gathered five interesting … Continue reading 5 Digital Marketing Trends for 2016 →

Don’t Let Keyword Cannibalization Eat Your Site Alive

Posted by W. Scott Cain on December 26, 2015

When it comes to SEO, keywords are our best friends, right? Hold the phone. Although that generally is the case, some webmasters have a tendency to use the same keywords over and over, which sort of defeats the purpose of using them. Confused? Let us explain.

Top 5 Local Search Ranking Factors and What They Mean

Posted by W. Scott Cain on December 12, 2015

Business owners who are trying to expand their local reach might start to explore the realm of local SEO rankings. If you’re a member of this category, it’s much more beneficial for you to get started on the right foot from the beginning rather than go through a lengthy period of trial and error. Brush … Continue reading Top 5 Local Search Ranking Factors and What They Mean →

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