Why SEO cannot be your only strategy

Posted by W. Scott Cain on July 23, 2014

The SEO landscape is changing, yes its still changing. In this post, we aren’t going to focus on the algorithm changes, which you can view on our interactive algorithm time line. We are going to focus on the evolution of search features and how to think ahead, see why you cannot put all of your marketing eggs in one basket, and insight into Google’s bread and butter, paid search.

Pigeon Local SEO Algorithm Change

Posted by W. Scott Cain on July 19, 2014

Google has released Pigeon, a local SEO update that everyone in the SEO industry is talking about. After the dust has settled, several individuals have made claims to who the winners and losers are. We believe that it will take more time to really see who the true winners are, but for now we can speculate with the rest of them.

Should I Pick a .com and how will it affect my SEO?

Posted by W. Scott Cain on July 12, 2014

The simple answer is yes, choose a .com top level domain. Country code top level domains are interpreted by Google in a way that tells them this is where your business or organization exists. If you purchase a .fr or .ly domain, Google will think that you operate out of France or Libya.

Local SEO Audit Checklist

Posted by W. Scott Cain on July 6, 2014

Before you choose you local SEO company, take one hour to complete the following small business audit to educate yourself about your website and where it needs improvement. The following audit is intended for small business owners, some of these tasks may be considered more advanced.

Top iPhone Apps For SEO

Posted by W. Scott Cain on July 4, 2014

Let’s face it, we all take our cell phones to the bathroom. No one wants to be bored in the bathroom, so what do we do? We pull out our iPhones. And for all of us SEO junkies we like to run tests, monitor and see how website traffic is going today. Here are a few great iPhone apps that we use just for this circumstance.

Take Pride In Your Content & How To Get Great Ideas

Posted by W. Scott Cain on July 1, 2014

As a content marketer we can get hung up on deliverables, frequency and length of our content. It is easy to find yourself in a slump and be bored with your content. You see this throughout the web where content is being written with no purpose or no value. We are here to tell you, STOP. Stop writing content for length, frequency or keywords; write for purpose. We are going to show you several ways that we encourage ourselves to write with purpose, and it actually works.

SEO Glossary

Posted by Integrated IT Solutions on June 28, 2014

# 301 Redirect: A 301 Redirect is a code placed in the .htaccess file that redirects the user from an old page that has been removed or modified to the new location. When a page URL changes and a 301 Redirect is not in place, you will have a 404 error in addition to losing … Continue reading SEO Glossary →

Top SEO & PPC Tools For SEO Pros

Posted by W. Scott Cain on

Woorank is a fantastic analysis tool as a whole. This tool is most valuable in early stages of an SEO campaign. The reason that we use this tool the most is because of how easy it is to present to clients and give them a broad understanding of the trouble areas that we need to improve. It also provides more than just on-page report cards and link analysis, it provides an insight into social and local ecosystems.

Facebook Is Dying A Slow Death & Here’s Why

Posted by W. Scott Cain on June 26, 2014

Companies over the last few years have spent millions of dollars investing in developing their Facebook following. You see this anywhere from Super Bowl ads to print ads driving consumers to like them instead of to their website. And how does Facebook repay these businesses? Make them pay to reach their full audience. Facebook claims that the reason why businesses reach is declining is because there is more competition in the news feed from friends and family etc.

Hey Google, Shit Or Get Off The Pot

Posted by W. Scott Cain on June 22, 2014

As an SEO, we follow the same “thought leaders”, everyone watches Moz’s Whiteboard Fridays, comments on their blogs to hear their own voice and get bragging rights in the industry. First, we love Moz – they are always the first to promote positive activities and openly slam bad tactics. I watched a Whiteboard Friday episode that Rand Fishkin put together on April 18, 2014 titled “6 Changes We Always Thought Google Would Make to SEO That They Haven’t Yet” and opened a sore subject with me… Anchor Text.

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