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Companies over the last few years have spent millions of dollars investing in developing their Facebook following. You see this anywhere from Super Bowl ads to print ads driving consumers to like them instead of to their website. And how does Facebook repay these businesses? Make them pay to reach their full audience. Facebook claims that the reason why businesses reach is declining is because there is more competition in the news feed from friends and family etc.READ MORE
As an SEO, we follow the same “thought leaders”, everyone watches Moz’s Whiteboard Fridays, comments on their blogs to hear their own voice and get bragging rights in the industry. First, we love Moz – they are always the first to promote positive activities and openly slam bad tactics. I watched a Whiteboard Friday episode that Rand Fishkin put together on April 18, 2014 titled “6 Changes We Always Thought Google Would Make to SEO That They Haven’t Yet” and opened a sore subject with me… Anchor Text.READ MORE
9 Steps To Properly Optimize You Web Page For Your Customers & Search 1. Keyword Dense URL Instead of having useless URLs, focus on inserting proper keywords to describe the page the user and Google is about to view.READ MORE
Since Moz.com did a Whiteboard Friday post on the value of links, there has been much discussion around this subject, so we decided to challenge links and all signals and come up with our own conclusion.
We analyzed many of the sites we manage as well as other sites and competitors. We went in with an open mind, hoping for a conclusion of course, but wanted to make sure we were open-minded.READ MORE
This blog post is not necessarily about SEO strategy, but rather how to stand behind your employees during tough times in a client relationship.
As a business owner your most valuable assets are your employees. Your employees are the blood flow of your business and as a business owner it is your responsibility to stand behind them during tough timesREAD MORE
Paid search is a low cost advertising platform that can be a huge source of leads, sales and new business. In a paid search campaign the landing page of the ad is often overlooked and can be hurting your bottom line. We put together a wireframe of an effective landing page to visualize how to … Continue reading Landing Page Optimization ServicesREAD MORE
Going through a website redesign is a great investment for your business and hopefully it has been built in a way that will increase your on page SEO and assist in your rankings. That being said, many development companies overlook a crucial part of the site launch and the steps missed can be devastating to your websiteREAD MORE
A quality score is a relevancy metric determined by Google that shows how well your campaign is structured for each keyword phrases and dictates how much you will pay per click and where it is positioned by Google in the paid listings. A quality score can often be the difference maker in competitive industriesREAD MORE
Prior to any writing or posting, you need to understand discover the opportunities and communities. Guest blogging should never be your SEO strategy, it should be a small percentage of your ongoing efforts in that strategy. You first must find these opportunities online, use your industry knowledge and look where people are getting their news and informationREAD MORE
Acquiring links through content marketing is not an easy task, it takes time, creative minds, and thoughtful implementation. Sometimes your company may have great brand mentions online, which is great for your brand. When those mentions pass link equity from the publishers site to yours; its a beautiful thingREAD MORE