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This blog post is not necessarily about SEO strategy, but rather how to stand behind your employees during tough times in a client relationship.
As a business owner your most valuable assets are your employees. Your employees are the blood flow of your business and as a business owner it is your responsibility to stand behind them during tough timesREAD MORE
Paid search is a low cost advertising platform that can be a huge source of leads, sales and new business. In a paid search campaign the landing page of the ad is often overlooked and can be hurting your bottom line. We put together a wireframe of an effective landing page to visualize how to … Continue reading Landing Page Optimization ServicesREAD MORE
Going through a website redesign is a great investment for your business and hopefully it has been built in a way that will increase your on page SEO and assist in your rankings. That being said, many development companies overlook a crucial part of the site launch and the steps missed can be devastating to your websiteREAD MORE
A quality score is a relevancy metric determined by Google that shows how well your campaign is structured for each keyword phrases and dictates how much you will pay per click and where it is positioned by Google in the paid listings. A quality score can often be the difference maker in competitive industriesREAD MORE
Prior to any writing or posting, you need to understand discover the opportunities and communities. Guest blogging should never be your SEO strategy, it should be a small percentage of your ongoing efforts in that strategy. You first must find these opportunities online, use your industry knowledge and look where people are getting their news and informationREAD MORE
Acquiring links through content marketing is not an easy task, it takes time, creative minds, and thoughtful implementation. Sometimes your company may have great brand mentions online, which is great for your brand. When those mentions pass link equity from the publishers site to yours; its a beautiful thingREAD MORE
Whether you are a small business or a large corporation, your marketing team needs to understand the core of SEO in order to properly optimize their content and capitalize on their outreach efforts. For consulting, our team participates in a discovery period with your business. We take the time to understand what current marketing efforts … Continue reading SEO ConsultingREAD MORE
Whether your website has had previous SEO work or is currently participating in SEO work, your site may receive an unnatural link warning through Google Webmaster tools. If you receive this or are made aware of this, do not jump to conclusions. Your current SEO company may be ethical and doing SEO the right way. … Continue reading Manual Link RemovalREAD MORE
Inbound links are the most important element in the search algorithm. Over the years, there has been much controversy over link building, link schemes, and other unethical and unorthodox methods to increase your site’s rankings. Since April 2012, Google has set a precedent that they will not tolerate unethical link building through buying links or participating in link schemes and other methods to pass page rank to your site in exchange for money.READ MORE
In the quest to improve search results and clean up the SEO industry, On October 4th, 2013 Penguin 2.1 was implemented by Google. Penguin 2.1 was another iteration of Penguin to devalue sites rankings that perform in unethical link building practices.READ MORE