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Inbound links are the most important element in the search algorithm. Over the years, there has been much controversy over link building, link schemes, and other unethical and unorthodox methods to increase your site’s rankings. Since April 2012, Google has set a precedent that they will not tolerate unethical link building through buying links or participating in link schemes and other methods to pass page rank to your site in exchange for money.READ MORE
In the quest to improve search results and clean up the SEO industry, On October 4th, 2013 Penguin 2.1 was implemented by Google. Penguin 2.1 was another iteration of Penguin to devalue sites rankings that perform in unethical link building practices.READ MORE
Google has titled this modification Hummingbird, claiming that it is “precise and fast”. Hummingbird was an algorithm modification that focuses on displaying proper results based on a more complex query the user makes. This more complex query stems from the use of mobile devices and voice activated technology such as Siri.READ MORE
If your site has been penalized or see a negative impact on your rankings, you need to start the recovery process immediately. If your rankings dropped on October 4th it was due to your link profile. Below are several steps you need to take to recover from this mess.READ MORE