If you have you a small business, restaurant, law firm or any business that is catered to a local audience, your site needs to be optimized for local phrases that are going to drive qualified traffic to your website. Like all SEO, it starts with your website.
We go through a robust SEO audit that determines the keyword phrases that your site needs to rank for as well as structural changes to the website.
Local SEO is so valuable to many small businesses and is often implemented improperly. National campaigns and local campaigns have to have completely different strategies. Our strategy incorporates content marketing, business citations, places optimization and link acquisition. These services provide a well-balanced approach that will increase rankings for those specific phrases that your site so desperately needs to rank for. As all SEO plans that we provide, our specific strategy for your business depends on the competitive nature of the keyword phrases.
As you may know, inbound links to your website from qualified sources will help increase your rankings and is vital to any SEO campaign. With local search, citations are also crucial to your rankings. Business citations are references to your business name along with your address phone number and your website. These citations do not have to provide a link to get the value. Search engines can tell how many citations you have and that will help you with your local search and help your business show up for searches near that locale.
Google Places is one of the more effective ways to get your business and website in front of local search users. It is important to have your Google Places listing set up and fully completed. Not only does this information assists in your rankings, many other websites use this data to implement the content on their business listings. At Tide Interactive, we maintain these pages and update them based on new images, descriptions and reviews. These reviews play a part in your rankings as well as your reputation and converting that lead into new business. Google places is also becoming more valuable with mobile search. With mobile users on the go, it is important for Google to provide relevant results based on the users location.
Schema.org in an HTML markup that tells search engines through meta data specific information about your business that is unique and present it in search results. By adding geographic markup, it allows Google to have more insights about your business and its location, therefore giving your website an upper hand for local phrases. Adding reviews and testimonials through this markup will also be beneficial and SERPS and help increase your organic rankings.
Our approach and philosophy is completely transparent. We offer local link acquisition services that build out your websites link profile and drive relevant traffic. Each industry is different and requires a custom strategy to get the most value out of the services that we provide. With local SEO, the relevance and the location of the referring website is crucial to increasing rankings for those keyword phrases. Below are the most common methods of how we acquire links for your website through content marketing.