Whether you are a small business or a large corporation, your marketing team needs to understand the core of SEO in order to properly optimize their content and capitalize on their outreach efforts. For consulting, our team participates in a discovery period with your business. We take the time to understand what current marketing efforts are taking place so that we can put together the most appropriate plan based on personal and skill-sets.
As mentioned above, we take the time to participate in a discovery period with your business. We get to know the business objectives, personnel and many other nuances about your business. This is imperative for putting together a plan for the marketing team. We never want to come into an environment without any knowledge of what is currently being done and start throwing around recommendations without proper analysis.
A more educated client, the healthier the relationship. As consultants, it is our job to educate our clients on best practices and our methodology. We hold no trade secrets and never hold anything back from clients. We train our clients on fundamental SEO, content marketing and paid search management.
We put together a proceed plan based on the discovery phase. This plan is compiled based on an audit in the discovery, current efforts and new efforts that will not only drive traffic, but increase rankings. This plan allows our clients to have a guide and have assistance while implementing these efforts while not having to rely on our SEO team to implement all tasks and utilize their internal staff.
With the new skill-set that your marketing team has learned, they can begin to implement their new strategy in addition to their current efforts. We will manage the team and make sure that the business gets the most value out of the plan. We also dedicate time for assistance and tasks that the team may be too busy for, or not feel confident in just yet.