Stand Behind Your Staff

This blog post is not necessarily about SEO strategy, but rather how to stand behind your employees during tough times in a client relationship.

As a business owner your most valuable assets are your employees. Your employees are the blood flow of your business and as a business owner it is your responsibility to stand behind them during tough times.

At Tide Interactive, we have a team mentality that means we are only as strong as our weakest member. This mentality encourages our team to grow together and become a stronger unit.

All of that being said, people screw up… and clients screw up. When our employees are put in a tough spot, it is the responsibily of our leadership team to take responsibility and stand behind our team. We beleive that placing blame on individuals is not a good example for our employees, and we want them to grow and become leaders over time.

When we encounter an issue with a campaign (they happen, if anyone says they don’t – they are lying), we meet as a team and figure out a plan to recover and deliver results to improve the relationship. In many cases, we write off work to show our faults. If a client has an issue with an employee, we stand behind our employees and provide a resolution. Not only does this show the client that we beleive in the employee, it gives our employees confidence to do their job. It is a leaders job to provide the tools necessary for their employees to succeed.

At the end of the day, as a leader you want your employees and team to grow and learn from failures and not to feel defeated. Confidence is key to success, and with SEO, their is a lot of room for failure. We encourage our employees to learn and continue to grow with each misstep.