If yours is a startup company that has just launched a new website, you’ll want to do everything you can to give yourself and your business every advantage when it comes to drawing in new customers and boosting interest. As it seems to be with most aspects of business these days, search engine optimization has a sizeable influence on how well your business does when it comes to overall visibility. Learn a few SEO tips you can put to good use on your gleaming new website.
Do some online research on companies big and small that are similar to yours. As you’re browsing their websites, pay particular attention to the specific keywords or common words and phrases used, how often they’re used and where they’re used. Make a list of these words and be sure to scatter them through your website.
As you’re compiling new content and SEO keywords to fill your new site, make sure you keep everything simple and clean, which includes your text as well as your visual design. A majority of consumers respond more favorably to the simple approach, something that cuts right to the chase with a minimum of muss and fuss.
Each keyword you use should support a well-thought out marketing strategy. Decide what you want your new website to do, such as make visitors take action, buy your products or services or educate them about your specific industry. Once you have a marketing and SEO strategy, make sure you stick with it and that you’re consistent in your overall approach.
If you have at least one personal social media profile, you’ve probably noticed that images or a combination of images and words have become a common method of communication and sharing. Utilize this trend and add a few well-placed infographics on your site. What’s great about infographics is that they’re both eye-catching and educational, which your visitors are sure to love.
As you’re compiling your list of website keywords, decide which social media platforms on which they’ll work best. For instance, keywords can double as hashtags on Twitter, and they can help draw in your target audience on Facebook, which can act as a type of search engine.
No matter how much SEO keywords and search engine rankings might baffle you, they can become a powerful and inexpensive asset for small business owners. Test them out for yourself and see what results they yield for your site and your business.