Since the beginning of ecommerce SEO on the Internet many years ago, stores have been vying for attention and sales from their customers. Competition is fierce, and buyers are always shopping for the best deal. Most shoppers look for the same key factors when shopping online as they do in person: price, brand-name appeal, availability and reputation.
So how does a store make sure they get noticed online? If you’ve been studying ecommerce SEO and online marketing in general, you’ve probably seen lots of acronyms being tossed around. For instance, SEO stands for Search Engine Optimization. You’ll see SERPs, which means Search Engine Results Page. Another common on is CTR, or Click Through Results. All of these things are important for getting your store and your product seen on the Internet. Believe it or not, there are some simple techniques you can use to increase traffic to your site and convert browsing shoppers to buyers. One of the easiest to implement is the use of rich snippets.
Rich snippets are not, as their name might imply, spoiled snobby people. Not at all. In fact, they are humble bits of data that exist solely to help you improve your bottom line. The snippets contain useful information that helps marketers add details about their product and their store to online search results. The information is presented in a way that is common to all users, similar to a language. When shoppers see search results on a page, their eyes are drawn to certain features, such as five gold stars for a product that has good reviews. There are 5 simple snippets that are commonly used, and all ecommerce SEO marketing managers should know what they are.
In order to show people that they are looking at an actual product that is for sale, and not an informational article or news story, you need to include a rich snippet that contains that data. Information here will include store name, brand, size, color, flavor, etcetera, as well as links to similar items. The information is presented in the same format for each listing, which allows users to know what they are looking at even if they are skimming quickly down the page.
Potential customers are usually interested in the price of the product, so you’ll want to be sure to include a rich snippet that shows the current price, and, if it’s on sale, the percentage it is marked down. Pricing is very important and should be visible at a glance, to keep it simple for customers to make a decision.
If you’ve ever searched for a product and were happy to see more gold stars than a general has on his lapels, you know how important customer feedback can be to your shopping experience. These little stars indicate how satisfied other shoppers were with the product and the store, and they can be one of the best ways to turn someone who is browsing into someone who is buying.
Nothing frustrates the shopping experience more than finding out the product you want to order is out of stock. By adding a rich snippet that shows whether or not each product is currently in stock, your customers can quickly see if they can get what they need from your store right now. This is one simple way to build trust between buyers and sellers.
Pay Per Click, or PPC, is an advertising method that ecommerce SEO marketers use to bring buyers to their website. Basically, the store pays the search engine every time someone clicks on one of their ads. By using rich snippets, customers are more likely to click on your ad or store listing. This is a smart way to advertise, because you are paying for visits to your website.
Marketing strategies are constantly changing and evolving to keep up with technology and the way that people shop. By using rich snippets, you’ll be able to bring serious buyers to your website by showing them exactly what products you have, how much they cost and if they are in stock. In addition, your advertising budget will go further because most of the clicks that you pay for will lead to an immediate or future sale.
In addition to being a valuable marketing tool for online retail stores, rich snippets can also bring customers to restaurants and other brick-and-mortar stores. Authors, publishers, musicians and even events benefit from the use of rich snippets. Basically, anybody or anything that has a presence on the Web and wants to attract attention to it should add them to their listing.
Ecommerce SEO marketing and advertising can be a lot of fun. There are many ways to increase traffic to your site, but by using the 5 simple rich snippets listed above, you should see a marked increase in your SERPs and CTRs. The best part is, your customers will be just as happy as you are.