What Really Is SEO?
Search engine optimization (SEO) is the process of improving the visibility and ranking of a website in search engines like Google. This is done by optimizing the content and structure of a website, as well as building high-quality backlinks from other websites.
When a user types a query into a search engine, the search engine uses algorithms to determine which pages on the internet are most relevant to the user’s query. The search engine then displays the results, ranking the most relevant and high-quality pages at the top of the search results.
To improve a website’s visibility and ranking in search engines, SEO experts use a variety of techniques. These may include optimizing the content on a website to include relevant keywords, improving the structure of a website to make it more user-friendly and easy to navigate, and building high-quality backlinks from other websites. By doing this, SEO experts can help a website rank higher in search engine results, making it more likely for users to find the website when they search for relevant keywords.